Insights
What’s new from Jamf in 2026
Plans, Apple Business, AI features and the JNUC 2026 announcements that matter.
2026 has been a busy year for Jamf and for Apple in the enterprise. Jamf became a private company and moved its products to simpler plans. Apple replaced Apple Business Manager. At JNUC 2026 (the Jamf Nation User Conference), Jamf set out a clear focus on AI. This is what matters if you run Macs, iPhones and iPads at work.
Jamf is now private, and plans are simpler
Francisco Partners completed its acquisition of Jamf in January 2026, taking the company private. For customers the products and support continue as before. The bigger change for many customers is how Jamf is sold. Plans such as Jamf for Mac and Jamf for Mobile, available on Jamf Cloud, bundle management, security and identity: Jamf describes each as powered by Jamf Pro, Jamf Connect and Jamf Protect. Older names such as Jamf Private Access and Jamf Threat Defense became part of Jamf Connect and Jamf Protect in 2023. You may still see these names on older contracts.
Apple Business replaced Apple Business Manager
In April 2026 Apple launched Apple Business, replacing Apple Business Manager, Apple Business Essentials and Apple Business Connect. It is still where devices, apps and Managed Apple Accounts are assigned before your management platform takes over. If your team or suppliers still talk about ABM, they mean Apple Business.
Features worth switching on now
- Jamf AI Assistant answers questions about your inventory and explains settings in plain English inside Jamf Pro.
- Blueprints bring Apple’s declarative device management to Jamf Pro, including enforced software updates with clear deadlines. With macOS 27 this is now required: see macOS 27 software updates: moving to DDM and Jamf Blueprints.
- Compliance Benchmarks apply and report on hardening based on the macOS Security Compliance Project, which makes it much easier to prove you meet CIS-aligned baselines.
- Self Service+ and App Installers give people one place for apps and account help, and keep common Mac apps patched automatically.
- Jamf Mobile Forensics (Jamf says this is the former Jamf Executive Threat Protection) now has AI Analysis in beta for cloud customers, to help investigate advanced mobile threats against high-risk users.
Apple’s operating systems changed migrations
From macOS 26, iOS 26 and iPadOS 26 onwards, organisations using Apple Business can move devices to a new management service without erasing them, with a deadline set by IT. Platform SSO can also be completed during device set-up, so people sign in with their work account from the first screen. Both changes make it easier to move to Jamf and to set up new starters.
JNUC 2026: AI governance and automation
At JNUC in September 2026 Jamf announced tools for managing AI at work. Available now: visibility and governance of AI tools on Mac, BYOD for iOS and Android with work and personal separation, and the Jamf Platform API Gateway for automation. Announced as coming: AI governance in browsers, data loss prevention for Mac, and app lifecycle management through Blueprints later in 2026. Jamf Routines for hosted automation is expected in early 2027. Release dates for announced features can change, so plan around features that are already released.
What we recommend
- At your next renewal, check which Jamf plan fits your devices. The new plans can replace several separate products.
- Move software updates to Blueprints and enforce deadlines.
- Turn on Compliance Benchmarks if you need to show evidence of your security controls.
- If you are planning a move to Jamf, use zero-wipe migration (moving devices without erasing them) on supported devices.
- Find out how people use AI tools on your Macs, and decide your policy before the new governance features arrive.
As a Jamf Professional Partner we supply Jamf licences and help organisations adopt these features properly. Get a Jamf quote or book a Jamf Pro health check. To start with a self-review, see our Jamf Pro checklist.
Frequently asked questions
Can’t see your question? Call us on +44 20 7550 9103 or book a call.
Has Jamf changed its product names?
Yes. Jamf now sells plans such as Jamf for Mac and Jamf for Mobile, and older names like Jamf Private Access and Jamf Threat Defense are now part of Jamf Connect and Jamf Protect.
Is Apple Business Manager still used?
Apple Business replaced Apple Business Manager in April 2026. It does the same core job of assigning devices, apps and accounts to your management platform.
Do we need to change anything at renewal?
It is a good moment to check whether one of the new plans fits better than your current products. We review this with you before every renewal.
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